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Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio…

If you’ve been in business for more than 2 days, you already know that the key to success is to understand the needs of your target audience. If you own a crystal ball, great for you! You can always be…

The main predictable online marketing trend for 2015 and ongoing years is the increased importance of content marketing and its distribution through cross-channel social platforms. Content strategy should be first in your online marketing strategy as all other trends that…