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How to do SEO

New Rules for Link Building in the Penguin Era
by  | August 12, 2013

Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain…

Responsive Web Design for Mobile Websites
by  | June 27, 2013

Recently, Helen Vozna wrote an article entitled Mobile Website Optimization: Where to Start. She wrote about optimizing the way search engines crawl your website by providing and submitting a mobile sitemap. However, there is a modern technology that allows you to…

SEO in Brief: 301 vs. 404
by  | June 4, 2013

We are often asked what a webmaster should do after unwanted pages are deleted; whether the URLs should be 404 or 301-redirected. First of all let’s understand what 404 and 301 redirects are. A 404 Not Found means that the…

How to Win With the New Google Shopping
by  | May 24, 2013

Google Shopping has replaced the free Product Search in October’12 in the US. In Europe, the migration from free to paid will be complete by June 11th, 2013.  What you want to know is how you can make (more) money…

Save Your Rankings from Aggressive Penguin Updates
by  | May 22, 2013

Matt Cutts confirmed that Penguin 2.0 is on the way, and that it will be a big one. He specifically said it would be “significant” and one of the most talked about Google algorithm updates this year. Follow these steps…

How to Use Sitemaps Wisely
by  | March 21, 2013

Sitemaps have no standardized name or file location, so search engines do not read them by default. Instead you should notify the search engines about your sitemap. You can place a link to your Sitemap file in your robots.txt file,…

5 Rules That Help You Avoid Over-Optimization
by  | January 16, 2013

Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO. …

Become the Biggest Fish in a Little Pond of Local Search Optimization
by  | January 10, 2013

Do you own a local oriented business that needs search engine traffic? If you answer “yes,” then you should expect to go beyond general guidelines for search and social optimization. In this post we will take you through several strategies for…

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