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Best practices and tools to optimize your content marketing

Follow the Yellow Brick Road to Fit the Buyer’s Journey by Customizing Your Social Media
by  | November 4, 2014

Where would Dorothy be without her fictional friends on that memorable journey down the Yellow Brick Road? There would be no book and forget about the many adaptations that followed. She never would have navigated her trek to the magical…

Content Freshness: I Want Moar Content!
by  | September 5, 2014

We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the 全球十大体育平台 users on our Facebook page. By the way, we love to talk and are…

5 At-Hand Data Sources for Informative Visual Content
by  | July 11, 2014

Earlier in the previous post we talked about essential sources to mine hot trending topics which are the most engaging and sharable for your audience. Today, we would like to share with you some thoughts on the places you can…

3 Best Sources to Mine Topics Your Audience Will Love
by  | June 17, 2014

When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened….

Answer User Questions Wisely: How Your FAQ Section Will Increase Conversions
by  | February 7, 2014

After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational…

3 Quick Tips on Using Rel=”Author”
by  | August 23, 2013

Rel=”author” is a snippet of code which links the Google+ profile of an author to his or her created content. This tag is here to make the web less anonymous, – said Googler Matt Cutts, when they introduced the tag….

Search and Snippets: Love at First Sight
by  | July 25, 2013

A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share. That is why, as a search engine marketer, you should pay attention to what searchers actually see in the…

Facebook Features You Should Use
by  | July 16, 2013

I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear….

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