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Developing a quality corporate blog takes time, money, and creativity. It’s not something you can simply develop and then sit back and watch. If you want to garner high returns from the investment you make, you have to understand how…

The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees. You can outsource the bulk of the work to freelancers. If you’re in the market…

What is the bottom line of the deal between Google and Twitter that switches the firehose back on? You must know by now that Google will shortly return more real-time social media content to its search results because of a…

Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio…

Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After…

Today you’ve been looking through an interesting site and tomorrow you won’t be able to find it. Of course, you can store your bookmarks in your computer or browser…but what if the operating system, at one point, stops loading –…

Done properly, guest blogging can still be a great way to grow your brand awareness, increase organic traffic and reach more potential prospects. In the recent past, in the times of Matt Cutts, guest blogging was considered a spammy link…

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic.  Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find…