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SEO freelancers come in two types. Some are relatively (maybe even completely) new at SEO, and they plan to learn as they work. Others have already been employed in this field, so they pack enough experience and knowledge to fill…
When your site appears in Google for any search query, it’s called an impression. Then what is click-through rate (or CTR)? It’s the number of clicks on your search results divided by the number of impressions, and then multiplied by…
Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s…
YouTube is the second most visited website after Google – which makes it the second biggest search engine in the world. Online videos are great as entertainment and tempting as a source of income; it’s no wonder so many Internet…
Ecommerce is huge all over the world. Wanting to sell things online is a healthy ambition, with more than just a promise of making you richer. However, because ecommerce is so massive, your competition is going to be just as…
Every business and online brand needs a comprehensive and effective SEO strategy. It’s designed to offer a robust organic traffic and visibility generator that matches the various stages of the sales funnel. But accomplishing this in the B2B world has…
