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One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue…
There are 3 major types of landing pages and each serves its own goals. Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is…
It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world…
Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog. For those who often hear about URL redirects, such as 301s and 302s, but don’t fully…
Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to…
The trends in SEO shift like a clock. Several years ago, internet companies worked hard to generate traffic. Today, high traffic is not a long-run objective and it doesn’t always bring you high ROI. With a new generation of big…
The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees. You can outsource the bulk of the work to freelancers. If you’re in the market…
With the weather getting hotter, Google has been aggressively rolling out update after update. It all started with the Google Mobile-Friendly Update aka Mobilegeddon. Then it was followed by speculations about an additional Google Mobile Search Update dubbed Platypus and…
