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Seven very compelling reasons. When I started my first business at the age of 21, SEO didn’t exist. Or if it did, it certainly wasn’t something entrepreneurs worried about. The pace of business was slower, you waited for contracts to arrive…

Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a…

In 2017, a lot of entrepreneurs will be choosing between Yahoo Commerce Central, Magento Commerce, Ebay and Amazon as platforms to sell their products. Many make it a full-time job, reaping steady rewards from buying and selling various things. Many…

Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and…

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of…

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are…

If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick. But you can’t assume your audience will…

For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to…