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Part II: Writing a Post In the previous part of the article we discussed the following points of social media optimization: research, target audience identification, planning, and social media profile optimization.

Part I: Let’s Conduct Some Research Social media has taken our lives. A large number of Internet users nowadays can’t imagine living without chilling out on Facebook, Twitter, or Instagram. Statistics says that: almost 42% of the worldwide population use…

Influencer Marketing has gone viral, although at the end of the 1990s we would not have known it existed. Because of the Internet and the ability for people to open up their own communication channels with the world, everything has…